- FAQs: Again, eliminate the need for back-and-forth with the press by listing commonly asked questions and answering them. This also keeps the information put out by the press consistent (and accurate).
- Product samples: If you can, include product samples in your physical press kits. Samples can go a long way in making an impression and proving your product’s value proposition.
More ecommerce press kit examples
If you need additional inspiration, check out some of these ecommerce businesses doing press kits right:
How to get press for your ecommerce business
It’s your turn now. When you’re considering putting together a press kit for your store, think about the websites and publications you want to be on and what you can put together that will make it easier to get covered there. If you need help creating your press kit, try using an app to help generate a press kit for your Shopify store.
Remember that you still need to go out there, network and put yourself out there if you want to get press coverage for your business. A media kit only makes it easier for reporters to talk about you consistently and accurately. You still need to do the work to make it happen.
If you already have a press kit, share it in the comments below. If you don’t, leave your questions and I’ll be sure to help out; I engage and respond with everyone.
Editor’s note: A version of this article was originally published in August 2015 and has been updated for accuracy and comprehensiveness.
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- ^ tools (www.shopify.ca)
- ^ Sara Spiegel PR (www.saraspiegelpr.com)
- ^ Annmarie Skin Care (www.annmariegianni.com)
- ^ Mantry (mantry.com)
- ^ Press release(s) (www.shopify.ca)
- ^ Covry’s press page (shopcovry.com)
- ^ LUSH (www.lushusa.com)
- ^ value proposition (www.shopify.ca)
- ^ FiftyThree (press.fiftythree.com)
- ^ Holstee (www.holstee.com)
- ^ Pure Fix Cycles (www.purecycles.com)
- ^ jimmyCASE (thejimmycase.com)
- ^ LuminAID (luminaid.com)
- ^ generate a press kit for your Shopify store (apps.shopify.com)
- ^ go out there, network and put yourself out there (www.shopify.ca)
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