How to Create a Press Kit That Gets Publicity for Your Business

  • FAQs: Again, eliminate the need for back-and-forth with the press by listing commonly asked questions and answering them. This also keeps the information put out by the press consistent (and accurate).
  • Product samples: If you can, include product samples in your physical press kits. Samples can go a long way in making an impression and proving your product’s value proposition[8].

More ecommerce press kit examples

If you need additional inspiration, check out some of these ecommerce businesses doing press kits right:

1. FiftyThree[9]

FiftyThree example

2. Holstee[10]


3. Pure Fix Cycles[11]

Pure Fix Cycles example

4. jimmyCASE[12]

jimmyCASE example

5. LuminAID[13]

LuminAID example

How to get press for your ecommerce business

It’s your turn now. When you’re considering putting together a press kit for your store, think about the websites and publications you want to be on and what you can put together that will make it easier to get covered there. If you need help creating your press kit, try using an app to help generate a press kit for your Shopify store[14].

Remember that you still need to go out there, network and put yourself out there[15] if you want to get press coverage for your business. A media kit only makes it easier for reporters to talk about you consistently and accurately. You still need to do the work to make it happen.

If you already have a press kit, share it in the comments below. If you don’t, leave your questions and I’ll be sure to help out; I engage and respond with everyone.

Editor’s note: A version of this article was originally published in August 2015 and has been updated for accuracy and comprehensiveness.

Ready to create your own ecommerce store?

Start your free 14-day trial of Shopify—no credit card required!


  1. ^ tools (
  2. ^ Sara Spiegel PR (
  3. ^ Annmarie Skin Care (
  4. ^ Mantry (
  5. ^ Press release(s) (
  6. ^ Covry’s press page (
  7. ^ LUSH (
  8. ^ value proposition (
  9. ^ FiftyThree (
  10. ^ Holstee (
  11. ^ Pure Fix Cycles (
  12. ^ jimmyCASE (
  13. ^ LuminAID (
  14. ^ generate a press kit for your Shopify store (
  15. ^ go out there, network and put yourself out there (

Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.

Acquire this Domain
You can acquire this site’s domain name! We have nurtured its online marketing value by systematically curating this site by the domain’s relevant keywords. Explore our content network – you can advertise on each or rent vs. buy the domain. | Skype: TLDtraders | +1 (475) BUY-NAME (289 – 6263). Thousands search by this site’s exact keyword domain name! Most are sent here because search engines often love the keyword. This domain can be your 24/7 lead generator! If you own it, you could capture a large amount of online traffic for your niche. Stop wasting money on ads. Instead, buy this domain to gain a long-term marketing asset. If you can’t afford to buy then you can rent the domain.

About Us
We are Internet Investors, Developers, and Franchisers – operating a content network of several thousand sites while federating 100+ eCommerce and SaaS startups. With our proprietary “inverted incubation” model, we leverage a portfolio of $100M in valued domains to impact online trends, traffic, and transactions. We use robotic process automation, machine learning, and other proprietary approaches to power our content network. Contact us to learn how we can help you with your online marketing and/or site maintenance.

1 2